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Introduction
 
Like bright and variegated paintings or decorations poetic
embellishments are alamkāras.
 
All the ingredients that add beauty to poetic composition are
called alamkāra.
 
Alamkāra is the agreeable combination of word and meaning
in artistic diction.
 
Alamkāras are the stylistic innovations of poet's language.
 
Following the Greek and Latin tradition the term Rhetoric has
been defined almost in the same manner in English poetics:
 
Rhetoric is language polished or heightened. It is the art of speaking
well, the using of words to their best advantage.
 
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More commonly, rhetoric is taken to refer specifically to tropes and fig-
ures of speech, those graces of style and patterns of words.
 
Rhetoric covers all the techniques by which a writer establishes rapport
with his readers.
 
Divisions of Alamkāras: Alamkāras or rhetorical figures may be
broadly classified into two main groups:
 
1. figures related to words or sounds (sabdālamkāras or
verbal figures, Gk lexeos or the schemes, Gk schema is
form, shape involving deviation from the ordinary pat-
tern or arrangement of words creating special charm
through sound effect for the reader),
 
Digitized by
 
2. figures of sense (artha-alamkāras or ideal figures, Gk
dianoias or the tropes, Gk tropein to turn ie a deviation
from the ordianry and principal signification of a word).
Therefore, the schemes signify any kind of variety or beauty
produced through harmony and symmetry of sounds or words, and
the tropes consist of any type of artful diction giving on the whole
an agreeable and charming sense. Word and meaning or sound
and sense are inter-related and, therefore, alamkāras of sound and
sense are also corelated and any such division as purely schemes or
tropes is not always viable. So Nagojibhaṭṭa has said that all figures
are a blend of both sound and sense (ubhaya-alamkāras).
 
In addition to these two main divisions mentioned above a
 
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UNIVERSITY OF MICHIGAN