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words or phrases or sentences or meaning. Such devices have been
significantly compared either to external decorations or internal
qualities of the body of poetry. Alaṃkāra is beauty (saundarya), or
grace (śobhā) or charm (cārutā) or taste of aesthetic delight
(camatkāra).
 
While making an anatomical survey of poetry Sanskrit rhetori-
cians have analysed it thus : Word and meaning make the body of
poetry, figures of speech are its ornaments and decorations, poetic
embellishments (guṇas) are virtues, organic style (rīti) is its symme-
try, harmony and proportion, while rasa or the state of blessed
delightfulness through aesthetic contemplation is its soul.
 
In the same way the modern western critics also have almost
repeated the same ideas: Language is but the apparel of poetry.
Ornaments are compared to flowers, jewels or embroidery or even the crim-
son taint... laid upon a lady's lips. Style is an organic whole, ... not the
clothes a man wears, but flesh and bone of his body, ... health to body and
soul.
 
The term figure of speech means any deviation, either in thought
or expression, from the ordinary and simple method of speaking.
 
After taking into consideration the various aspects of the use of
figurative language Sanskrit rhetoricians have defined alaṃkāra as
follows:

In literary art, embellishments of sound and sense are the
decorative ornaments of beautification. -- Bharata
Alaṃkāras are the decoratiive designs of poetry. -- Daṇḍin
Figures of speech are the artistic representation of word and
meaning. Any art of poet's expression turns to be its
beautification. -- Bhāmaha
 
Alaṃkāra is beauty; any type of ornamentation of sound and
sense is alaṃkāra. -- Vāmana
 
Literary qualities (or guṇas) are the permanent accessories of
poetry while the rhetorical figures are the instruments for the
artistic representation of word and meaning. -- Mammaṭa
 
Any figure of speech is a variety of artful diction or striking
mode of expression (ie vakrokti). -- Kuntaka